Beyond the Ink: Essential Printing Supplies for Point of Purchase Displays, POS, and Storefront Displays by Digital City Printing

At Digital City Printing, we’re not just about putting ink on paper – we’re about helping your business pop. From the vibrant aisle presence of Point of Purchase displays to the strategic sales nudges of Point-of-Sale materials, and the show-stopping impact of storefront signage, we understand that every print project is a critical touchpoint with your customers. Our focus on point of purchase solutions ensures maximum visibility and engagement with point of purchase displays.

But what goes into creating these impactful visual tools? Beyond our state-of-the-art printers and skilled team, it’s the supplies that truly make the difference. Today, we’re pulling back the curtain to give you an inside look at the essential printing supplies that allow us to deliver durable, dynamic, and downright dazzling displays.

Understanding the significance of point of purchase displays can elevate your marketing strategy.

Implementing effective point of purchase strategies can significantly enhance customer interaction.

The Foundation: Choosing the Right Media

The substrate – the material we print on – is the canvas for your message. For POS, POP, and storefront displays, we need materials that are not only printable but also robust enough to withstand varying environments and deliver your message with clarity.

Utilizing effective point of purchase strategies can significantly enhance customer engagement and boost sales.

  • For Indoor Brilliance (POS & POP):

    • Rigid Boards (Foam Board, Gator Board, Coroplast): These lightweight yet sturdy materials are ideal for standees, counter displays, and hanging signs. Foam board is economical for short-term indoor use, while Gator Board offers enhanced rigidity and moisture resistance. Coroplast (corrugated plastic) is a fantastic versatile option, great for both indoor and short-term outdoor use, offering excellent water resistance.
    • Paper & Cardstock (Coated & Uncoated): From shelf talkers and wobblers to custom brochures and product information, the right paper stock with appropriate coatings ensures crisp graphics and a professional feel. We choose weights and finishes that stand up to handling.
    • Adhesive-Backed Vinyl: For floor graphics, wall decals, and custom labels, adhesive vinyl provides versatility and vibrant color reproduction. We select types with specific adhesive properties (e.g., removable for temporary promotions, strong for long-term applications).

  • For Outdoor Endurance (Storefront Displays):

    • Durable Vinyl (Adhesive & Banner Vinyl): This is our workhorse for window graphics, large outdoor banners, and vehicle wraps. We utilize various types:
      • Perforated Window Vinyl: Allows visibility from the inside while displaying full-color graphics on the exterior.
      • Cast Vinyl: Offers superior durability and conforms well to irregular surfaces, perfect for long-term outdoor applications.
      • Scrim Banner Vinyl: Heavy-duty, weather-resistant vinyl for large outdoor banners, often finished with grommets for secure hanging.
    • Aluminum Composite Material (ACM) like Dibond: For rigid, long-lasting outdoor signs that demand a high-end look and extreme durability. ACM is lightweight, rigid, and resistant to warping, fading, and the elements.
    • Coroplast (again!): Its weather resistance and affordability make it a fantastic choice for temporary outdoor signage, yard signs, and event displays.

The Lifeblood: High-Performance Inks

The inks we use at Digital City Printing are not just about color; they’re about longevity, vibrancy, and ensuring your message truly pops. The right ink ensures your displays remain striking despite sun, rain, or heavy foot traffic.

  • UV-Curable Inks: These are a game-changer for durability and versatility. They cure instantly under UV light, forming a tough, vibrant, and highly scratch-resistant finish. This makes them ideal for almost all rigid and flexible substrates used in POS, POP, and storefront displays, especially those exposed to outdoor conditions. The ability to print white ink is also crucial for achieving opaque graphics on clear or colored materials.
  • Eco-Solvent Inks: Offering excellent outdoor durability and a wide color gamut, eco-solvent inks are a reliable choice for various flexible media. They are also a more environmentally conscious option compared to traditional solvent inks.
  • Latex Inks: These water-based inks offer impressive scratch resistance, vivid colors, and are environmentally friendly with no VOCs. They are excellent for a broad range of applications, including banners, vinyl, and certain films.

The Protective Layer: Laminates & Coatings

To truly ensure your displays stand the test of time, especially in high-traffic areas or exposed outdoor environments, protection is key.

  • UV Laminates (Liquid & Film): Applied over the printed graphic, these provide a critical layer of protection against UV fading, abrasion, moisture, and general wear and tear. We choose between glossy laminates for enhanced color vibrancy and a sleek look, or matte laminates for reduced glare and a more sophisticated finish.
  • Anti-Graffiti Laminates: For public-facing storefront signs, these specialized laminates allow for easy removal of graffiti, extending the life and pristine appearance of your display.
  • Floor Graphics Laminates: Specifically engineered with anti-slip properties and extreme durability, these laminates ensure safety and longevity for any floor decals or graphics.

The Finishing Touch: Hardware & Accessories

A great print needs to be displayed effectively. Our finishing supplies ensure your POS, POP, and storefront displays are not only printed perfectly but also presented professionally.

  • Grommets & Reinforced Edges: Essential for banners and hanging signs, providing secure attachment points that prevent tearing.
  • Mounting Adhesives & VHB Tapes: For securely mounting signs to walls, windows, or other surfaces. VHB (Very High Bond) tapes offer exceptional, long-lasting adhesion.
  • Cutting & Routing Equipment: Precision is paramount. Our advanced cutting and routing machines ensure clean edges and custom shapes for all types of displays.
  • Display Hardware: We work with a range of hardware solutions, including:
    • Banner Stands (Retractable, X-Frame): For portable and impactful indoor POP displays.
    • A-Frames & Sandwich Boards: Classic and effective sidewalk advertising for storefronts.
    • Suction Cups & Command Strips: For temporary window signs and lighter POP elements.
    • Standoffs: To create a sophisticated, dimensional look for rigid signs mounted off a wall.

Why Quality Supplies Matter to Digital City Printing (and Your Business)

At Digital City Printing, we believe that the quality of our supplies directly translates to the quality and effectiveness of your marketing materials. Inferior materials can lead to:

  • Faded and dull graphics: Diminishing your brand’s appeal.
  • Peeling and warping displays: Making your business look unprofessional.
  • Short-lived impact: Requiring frequent replacements and increased costs.

By meticulously selecting and utilizing only the best printing supplies, we ensure that every POS, POP, and storefront display we produce for you is:

  • Vibrant and Eye-Catching: Grabbing attention where it counts.
  • Durable and Long-Lasting: Standing up to the rigors of retail and outdoor environments.
  • Professionally Finished: Reflecting positively on your brand and ours.

When you partner with Digital City Printing, you’re not just getting a print; you’re getting a durable, impactful, and visually stunning marketing solution, built from the ground up with the finest supplies in the industry.

Ready to elevate your POS, POP, and storefront displays? Contact Digital City Printing today, and let’s discuss how our expertise and premium supplies can bring your vision to life!